characteristics of googie architecture

Falling in perhaps both the genres of "futurist" and "kitsch", Googie architecture is a classification for buildings which take on certain exaggerated, stylized characteristics, such as: cantilevered structures, acute angles, illuminated plastic paneling, freeform boomerang and artist's palette shapes and cutouts, and tailfins on buildings. Basilica Architecture .. Sacred Architecture. However, Googie ideas can be found on commercial buildings in other parts of the country, most noticeably in the Doo Wop architecture of Wildwood, New Jersey. This marked the beginning of the so-called "Space Race". "[30] Also, the buildings must appear to defy gravity, as Haskell noted: "...whenever possible, the building must hang from the sky". Characteristics of Googie include atomic and space age shapes as well as glass used as design, not just to serve a function. Commercial Architecture Modern Architecture Car Shed Ok Design Photovoltaic Cells Filling Station Canopy Design Shade Structure Bus Station. Googie is a type of popular American architecture that appeared in the years 1945 to 1965. Googie Features and Characteristics Reflecting high-tech space-age ideas, the Googie style grew out of the Streamline Moderne, or Art Moderne, architecture of the 1930s. The style originated in Los Angeles, first used at a Hollywood coffee shop called Googies. Often used for restaurants, motels, bowling alleys, and assorted roadside businesses, Googie architecture was designed to attract customers. [40] Despite the loss of these and the original Googie's in Hollywood, other Googie coffee shops including Norms Restaurants,[41] Johnie's Coffee Shop,[42] and the Wich Stand[43] have received historic designations. Another remaining example of Googie architecture still in operation is the main terminal at Washington Dulles International Airport, designed by Eero Saarinen in 1958. These stylistic conventions represented American society's fascination with Space Age themes and marketing emphasis on futuristic designs. After the 1960s, following the Apollo 11 Moon landing, the rise of ecology movements against nuclear power, and the de-escalations of the Space Race and the Atomic Age, Googie began to fall out of style. “Googie” is a style of architecture that was popular throughout the 1950s and into the early 1960s. Smithdon High School (formerly Hunstanton Secondary Modern School) Brutalist buildings are usually formed with repeated modular elements forming masses representing specific functional zones, distinctly articulated and grouped together into a unified whole. [18] Hess writes that because of the increase in mass production and travel during the 1930s, Streamline Moderne became popular because of the high energy silhouettes its sleek designs created. Buildings had been used to catch the attention of motorists since the invention of the car, but during the 1950s the style became more widespread. However, Googie buildings are deliberately flashy, often with lights that would blink and point. [6] Also instrumental in developing the style was designer Helen Liu Fong, a member of the firm of Armet and Davis. Does it mean having latest designs and materials? A rather unique style, Googie architecture originated in the 1950s and 1960s. The name Googie itself comes from a now-demolished coffee shop in West Hollywood, which opened in 1949. Its common characteristics include rectilinear forms, little applied ornamentation and decoration, and open interior spaces. You must be logged in to post a comment. ThoughtCo uses cookies to provide you with a great user experience. After President Eisenhower signed the Federal Highway Act in 1956, the building of the Interstate Highway System encouraged more and more Americans to spend time in their cars, traveling from state to state. With car ownership increasing, cities no longer had to be centered on a central downtown but could spread out to the suburbs, where business hubs could be interspersed with residential areas. Pann’s is another restaurant with a great sign and a great roofline. [3], Googie's beginnings are with the Streamline Moderne architecture of the 1930s. Googie Architecture is a uniquely Californian style of architecture inspired by post- World War II American futurism. [22] According to Hess, commercial architecture was influenced by the desires of the mass audience. Googie and Tiki architecture is well-known in southern California and associated with these architects: Dr. Jackie Craven has over 20 years of experience writing about architecture and the arts. The identity of the first architect to practice in the style is often disputed, though Wayne McAllister was one early and influential architect in starting the style with his 1949 Bob's Big Boy restaurant in Burbank. This style falls into the Mid-Century period, corresponds roughly with the 1950’s through to the 1960’s and reflects society’s interests in the space race and nuclear war. International Style, the dominant style of Western architecture during the middle decades of the 20th century. The style is related to and sometimes synonymous with the Raygun Gothic style as coined by writer William Gibson. [9], The term "doo-wop" was invented by New Jersey's Mid-Atlantic Center for the Arts during the early 1990s to describe the unique, space-age architectural style. A characteristic element of Googie architecture is the upswept roof. More information... People also love these ideas. While it combines them, it also favors functionality over ornamentation and asymetry and regularity over symmetry. [17], The new smaller suburban drive-in restaurants were essentially architectural signboards advertising the business to vehicles on the road. Typical Googie details include: Googie should not be confused with the Internet search engine Google. Johnie's, which opened in 1955, stopped serving … Cantilevered roofs, starbursts, and hard angles are all themes in Googie architecture. Leave a Reply Cancel reply. The architecture is highly calculated to insure the maximum flexibility and lightness within the materials. The Eisenhower and Kennedy administrations made competing with the Soviets for dominance in space a national priority of considerable urgency and importance. Walter Gropius defined the school's goal as “create a new guild of craftsmen, without the class distinctions which raise an arrogant barrier between craftsman and artist”. Ludwig Mies van der Rohe, Philip Johnson, and Le Corbusier were well-known practitioners. Ultimately, the style became unfashionable and, over time, numerous examples of the Googie style have either fallen into disrepair or been destroyed completely. The hallmarks of Googie architecture include flying saucers, curved domes, upswept roofs, geometric and artist palette shapes, boomerangs and rocket … Plus, get practice tests, quizzes, and personalized coaching to help you succeed. The Bauhaus, the most influential art and design school in history, celebrates its 100th anniversary in 2019. Updated on 2018-10-14. Hotels and restaurants incorporated Polynesian themes to suggest an aura of romance. Googie design is connected to the so-called “Car Culture” in America. Ding-Ding, Fill’er Up! Instead of one main store downtown, businesses now had multiple stores in suburban areas. During the 1950s, space travel became a reality for the first time in history. [31][32] The district is known collectively as the Wildwoods Shore Resort Historic District by the State of New Jersey. Constructivist architecture, or ‘constructivism’, is a form of modern architecture that developed in the Soviet Union in the 1920s. [19] Drive-ins had advanced car-oriented architectural design, as they were built with an expressive utilitarian style, circular and surrounded by a parking lot, allowing all customers equal access from their cars. Some examples have been preserved, though, such as the oldest McDonald's stand (located in Downey, California). This new trend required owners and architects to develop a visual imagery so customers would recognize it from the road. These buildings featured rounded edges, large pylons and neon lights, all symbolizing, according to Hess, "invisible forces of speed and energy", that reflect the influx of mobility that cars, locomotives and zeppelins brought.[19]. architecture is a form of modern architecture, a subdivision of futurist architecture influenced by car culture, jets, the Space Age, and the Atomic Age. Well-known Googie examples include the 1961 LAX Theme Building at the Los Angeles International Airport and the Space Needle in Seattle, Washington, which was built for the 1962 World's Fair. “Googie” is a style of architecture that was popular throughout the 1950s and into the early 1960s. Its common characteristics include rectilinear forms, little applied ornamentation and decoration, and open interior spaces. As Hess notes, beginning during the 1970s, commercial buildings were meant to blend into the urban environment and not attract attention. Atomic and Space symbolism was a common motif, and in Australia the style was largely restricted to homewares and the occasional playground rocket ship. It is seen as a departure from the more skeptical and referential style of post-modernism, and more of an idealistic approach to the future. The beachfront resort town of Wildwood, New Jersey, features an array of motel designs, colorfully described by such sub-styles as Vroom, Pu-Pu Platter, Phony Colonee and more. [21] Googie architecture exploited this trend by incorporating energy into its design with elements such as the boomerang, diagonals, atomic bursts and bright colors. Burton. May 5, 2012 - This Pin was discovered by Pam Dewey. [2] It originated in Southern California with the Streamline Moderne architecture of the 1930s, and was popular nationwide from roughly 1945 to the early 1970s. • Googie architecture is a form of modern architecture, a subdivision of futurist architecture influenced by car culture, jets, the Space age, and the Atomic Age. [33] His Ebb Tide Motel, built during 1957 and demolished during 2003, is credited as the first Doo-Wop motel in Wildwood Crest.[34]. This was achieved by using bold style choices, including large pylons with elevated signs, bold neon letters and circular pavilions. While 1930s architecture was relatively simple, Googie embraced opulence. Hess argues that the reason for this was that the vision of the future of the 1930s was obsolete by 1950 and thus the architecture evolved along with it. Streamline Moderne, much like Googie, was styled to look futuristic to signal the beginning of a new era – that of the automobile and other technologies. Many of Wildwood's Doo-Wop motels were built by Lou Morey, who specialized in such designs. What is modern architecture? Googie's eye-catching characteristics were meant to be noticed by drivers who might be passing at high speeds and thus became a built-in billboard for businesses. The 20th century is filled with examples of roadside "eye candy" created to attract the mobile American to stop and buy. Along with McAllister, the prolific Googie architects included John Lautner, Douglas Honnold, and the team of Louis Armet and Eldon Davis of Armet & Davis firm, which they founded in 1947. [38] The publication of Googie by Alan Hess in 1986 inspired a new appreciation for the style. The style presents a look at the “futuristic” design with influences of Atomic Age, Space Age, car culture, and jets. [23] The public was captivated by rocket ships and nuclear energy, so, in order to draw their attention, architects used these as motifs in their work. One of the more famous Googie buildings is the Theme Building at Los Angeles International Airport (LAX), designed by James Langenheim of William Pereira and Charles Luckman and built during 1961. Googie describes a futuristic, often flashy, "Space Age" building style in the United States during the 1950s and 1960s. The style presents a look at the “futuristic” design with influences of Atomic Age, Space Age, car culture, and jets. As a member, you'll also get unlimited access to over 83,000 lessons in math, English, science, history, and more. They typically had a unique roof shape, boomerang designs on the side of the building, and sections that were made of stone, all of which are typical Googie style characteristics. One of the earliest organizations in the country that advocated for the preservation of Googie architecture was the Los Angeles Conservancy Modern Committee, which was formed in 1984 in response to the demolition of Ship's coffee shop in Westwood and Tiny Naylor's Drive-In in Hollywood. Architecture. The Bauhaus architecture style combined artistic, practical, and social purposes. The origin of the name Googie dates to 1949, when architect John Lautner designed the Googies Coffee Shop in Hollywood, which had distinct architectural characteristics. She is the author of two books on home decor and sustainable design. [37] Since Googie buildings were part of the service industry, most developers did not think they were worth preserving as cultural artifacts. [10] The name "Googie" had been a family nickname of Lillian K. Burton, the wife of the restaurant's original owner, Mortimer C. , Philip Johnson, and space Age '' building style that developed in the Polynesian islands shapes the. 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